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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…

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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses

Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…

Audience Insights: Reaching Beyond the Cord to Reconsider Potential Reach

As a Gen X-er enjoying the twilight of my time in the…

Client Success: Driving In-Store Foot Traffic and Sales Through a Streaming Video Ad Campaign

Streaming ad inventories continue to grow, expanding the market of opportunities for…

Advertising Your Multi-Location Local Business: Tips for Creating Quality Ad Content

As small businesses mature into successful local chains, the rate of that…

Top Streaming Trends from Q1, And What to Expect in Q2

In the first few months of 2023, we’ve seen some of the…

The Pulse on Programming: May 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

Smart SEO for Your Brand’s Videos

Using the right SEO tactics can help more customers find (and watch!)…

How to Prioritize Performance Metrics as a Small Business Owner or Marketer

As your business plans and launches digital advertising and marketing campaigns, performance…

What You Might Not Know About Social Media (And What Your Business Can Do About It)

Small business leaders don’t need to be sold on the benefits of…

2023 Q2 Sports Preview

As we enter Q2, the seasons start to change, and springtime brings…