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Sep 13

Audience-Based Advertising Solutions: Evaluating Success and Optimizing for the Future

As advertising technology and measurement continue to evolve, more and more businesses…
Jun 22

Beyond Age & Gender: The Precision and Value of Audience-Based Solutions

Digital advertising has dramatically scaled the various data points businesses can use when targeting an audience.
May 19

Political Advertising in 2022: Why Precise Audience Targeting is Key to Campaign Success

Here’s a look at why enhanced audience targeting may be the difference-maker your campaign needs to connect with local voters this election cycle.
Mar 8

Switching to Impressions: The First Stop On Your Journey Toward Audience-Based Ad Buying

Read on to learn more about impressions, ABS, and how these innovative approaches can lift your advertising strategy to new heights.
Mar 2

Cox Media + Audience-Based Advertising Solutions for Television

Audience-based solutions allow TV ads to be sold on an impressions basis like digital, creating a common currency across both digital and traditional media platforms.
May 11

3 Reasons Your Local Business Should Shift to an Audience-Centric Mindset

Audience-based buying can help you improve the impact of your campaigns by making sure ads are being delivered to the right people.
May 11

Ask the Experts: Why Local Businesses are Shifting Towards an Audience-First Mindset

Did you know that only 1 in 5 marketers believe they are…

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