Ask the Experts: Why Local Businesses are Shifting Towards an Audience-First Mindset

05.11.2021 Alyson Phillips3 min

Did you know that only 1 in 5 marketers believe they are reaching the right audience with their advertising message? With audience-based ad buying, you can target your ideal customer with minimal waste, ensuring every dollar spent is maximized. In this webinar, we partnered with Danielle Delauro of the Video Advertising Bureau (VAB) to discuss real-world examples as we uncovered what audience-based buying is, why it has quickly gained momentum and the upside it has generated for local businesses. Watch the recorded webinar below and click here to view our past webinars.

Note: The Video Advertising Bureau (VAB) provided the insights reflected in this webinar. Their site has a host of other valuable resources and they are currently hosting “Audience-Based Buying Week” – click here to learn more.

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About the Author

Alyson Phillips

Alyson is the Director of Marketing at Cox Media’s corporate offices in Atlanta. With a background in journalism and over a decade of experience in brand marketing, she has a passion for connecting brands to their customers through powerful storytelling. In her role, she’s responsible for amplifying the Cox Media brand in the communities we serve nationwide – whether through advertising, thought leadership, or the customer experience. When she’s not working, she’s chasing around her twin toddlers and spending as much time outdoors as possible.

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