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Digital Marketing for Small Businesses: Strategies for Long-Lasting Success

It’s easy for marketing and advertising experts to sing the praises of…

The Resurgence of Contextual Advertising

Despite Google Chrome pushing back its deadline to 2024 for the phase-out…

TikTok Advertising Update: New Capabilities to Promote Your Local Business

TikTok’s massive popularity among U.S. consumers has prompted many small businesses to…

Advertising to Gen Alpha and Gen Z: Why it Matters, and Tips for Success

It’s time to recycle your jokes about young, naive millennials: all of…

‘Shark Week’ Sets a New Ratings Record: What Does it Mean for Local Advertisers?

Now in its 35th year, Discovery Channel’s annual “Shark Week 2023” turned…

Google Analytics 4 Check-In: You’ve Made the Transition, Now What?

With the July 1 deadline now in the rearview mirror, Google has…

Using AI for Marketing Your Small to Medium-Sized Business, Part 2

In part 1 of using Artificial intelligence (AI) for marketing your small…

The Ultimate Video Influencer: How TikTok is Shaping Video Ad Standards

For proof of TikTok’s clout as an innovative video platform, look no…

Understanding The Value of Marketing Technology as a Local Chain Owner

When expanding your chain business, inefficiency is a direct threat to your…

Generational Marketing: Tips on Connecting with a Gen Z Audience

Gen Z is growing up fast. The oldest members of this generation…

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