Insights Topic

4 Effective Advertising Strategies for Connecting with Hispanic Audiences

As the Hispanic population has claimed a larger share of the overall U.S. population, their significance as a key advertising demographic has also increased.

Google’s Switch From FLoC to Topics: What Does it Mean for Advertisers?

Here’s an overview of what small business owners need to know about Google Topics and the future performance of their ad campaigns.

What’s New With TVE and Streaming: Top Trends for 2022

Here are some of the top connected TV and streaming trends shaping the year ahead.

Client Success: Increasing Brand Awareness and Conversions Among a Niche Audience Group

A regional propane retailer media buyer wanted to reach a specific, niche audience and with the right advertising tactics, they succeeded.

Building for the Future: Emerging Digital Trends for 2022 and Beyond

Read on to learn about the trends we believe will continue to shape the digital media landscape in 2022 and beyond.

Digital Opportunities for Local Businesses: Key Takeaways From the TAG Media & Entertainment Report

A new industry report from the Technology Association of Georgia details how the industry as a whole has embraced digital transformation.

The Most Common Website and Social Media Mistakes for Local Businesses—and How to Avoid Them

A broader and more active online presence will make you more accessible to today’s consumers and give you an opportunity to grow your following.

Pixel Tracking & Your Marketing ROI

We created this Q&A to help address frequently asked questions regarding website pixels.

How Google’s Ad Policies Affect Your Local Business’ Advertising Strategy

This increased focus on eliminating bad ads is good news overall for small businesses, but the safeguards in place to support ad safety can also complicate your own business advertising efforts.

6 Landing Page Best Practices for Your Local Business’ 2021 Ad Campaigns

As digital marketing campaigns and strategies evolve and adapt to new opportunities and trends, landing page best practices have also changed.

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