Insights Topic
‘Shark Week’ Sets a New Ratings Record: What Does it Mean for Local Advertisers?
Now in its 35th year, Discovery Channel’s annual “Shark Week 2023” turned…
Google Analytics 4 Check-In: You’ve Made the Transition, Now What?
With the July 1 deadline now in the rearview mirror, Google has…
Using AI for Marketing Your Small to Medium-Sized Business, Part 2
In part 1 of using Artificial intelligence (AI) for marketing your small…
The Ultimate Video Influencer: How TikTok is Shaping Video Ad Standards
For proof of TikTok’s clout as an innovative video platform, look no…
Understanding The Value of Marketing Technology as a Local Chain Owner
When expanding your chain business, inefficiency is a direct threat to your…
Generational Marketing: Tips on Connecting with a Gen Z Audience
Gen Z is growing up fast. The oldest members of this generation…
Bonus: Ask the Experts GA4 Q&A
Last week, we hosted our Q2 Ask the Experts webinar, focusing on…
How GA4 is Shaping the Future of Analytics—and Your Business
Most business leaders understand the value of using analytics to measure ad…
GA4: The Future of Google Analytics & Your Business
Google Analytics allows you to measure the performance of your digital advertising…
Using AI for Marketing Your Small to Medium-Sized Business, Part 1
Keeping up with the evolving state of Artificial Intelligence (AI) is daunting…
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