Insights Topic

Advertising on LinkedIn: What Small Businesses Need to Know

Here’s what you need to know about LinkedIn advertising — and where to turn when you’re ready to create your first campaign.

Digital Trends Rewind: How Marketing Evolved in the First Half of 2022

It’s important to look back to see what marketing trends actually developed—and what it means for where we’re headed for the rest of the year and beyond.

Client Success: Growing Revenue While Reducing Cost-per-Sale for a Financial Software Company

A local financial software company wanted to increase revenue and with the right advertising tactics, it succeeded.

Client Success: Delivering ROI—and Expanding Ad Investments—for a Niche Local Business

A local industrial shredding company wanted to increase ad ROI and with the right tactics, it succeeded.

Spotlight on YouTube & Amazon Advertising: Opportunities for Local Businesses

It’s time to consider how Amazon and YouTube can help you develop the best marketing plan for your business.

What’s the True Cost of TV Advertising Today?

It’s time to approach TV with an open mind about how this advertising channel can be made both affordable and effective for your business.

Getting to Know Google Analytics 4: Top Takeaways for Your Local Business

Here’s an overview of Google’s planned transition to GA4, and what your business needs to know as you plan out your digital advertising future.

Top Consumer Trends in Video Consumption: Takeaways for Your Advertising Strategy

Today’s businesses have many different video advertising options to choose from—and more channels and wrinkles are being added almost constantly.

Client Success: Securing Pitch Meeting Opportunities With C-Suite Healthcare Leaders

An agency was looking to increase meeting opportunities with healthcare leaders and with the right advertising tactics, it succeeded.

How Live Sports Streaming is Going Mainstream

2022 is expected to see sports audiences embrace live-streaming at new record-setting levels.

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