Insights Topic
Measuring Success in a Campaign: What You Should Be Looking For
A digital advertising partner can help you analyze performance data and apply its lessons to increase your advertising ROI.
What Google’s Extended Support for Cookies Means for Small Business Advertising
It’s worth taking another look at the implications of Google’s cookie extension for local businesses—as well as tips on how to best prepare for this change.
Behind the Screens: Meet Creative Services Supervisor Sam Seegars
At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the fourth post of this series, we speak with one of our Creative Services Supervisors.
Improving Paid Search Performance Through Better Listings Management
While listing management services can help keep your business listings updated and accurate, you can also make this information easier to find by using paid search campaigns.
Behind the Screens: Meet Digital Sales Manager Brian Burns
At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the third post of this series, we speak with one of our Digital Sales Managers.
YouTube & Your Brand: Video Tips for Local Businesses
YouTube’s platform offers a blend of features and tools that sets it apart from every other online channel. It can work for your business in many ways.
The Power of More: Harnessing First-Party Data From Amazon, Google and YouTube
Through the influx of first-party data created by increased activity on Amazon, Google and YouTube, you can now reach your target audience better than ever.
A Free Digital Audit for Your Business
Understand and optimize your business’ digital presence with a free digital audit from Cox Media.
Making a “Good Impression” Across Ad Platforms
As advertising options continue to multiply, the value of utilizing impressions as a performance metric has continued to grow.
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