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Geotargeting: Everything a Local Business Should Know

Here’s a comprehensive look at how, when and where to use geotargeting in your advertising strategy.

Tapping into the Power of Live Sports: How to Reach an Engaged March Madness Audience

Here’s a look at how to reach an engaged March Madness audience through TV and online advertising.

The Power of Social Advertising for Small Businesses

While building an organic social media presence is a great first step, social advertising can be a cost-effective, high-value option for extending your brand’s reach and engaging your customer base in a more direct way.

Frequency Matters: The Importance of Multiple Customer Engagements & Finding the Right Advertising Mix

Successful advertising is all about executing a strategy that targets specific goals, which can vary depending on the current state of your business and the makeup of your target audience.

Event Retargeting as Part of Your Local Business’ Advertising Strategy

How to “Meet” Potential Customers & Stay Connected Later

The Digital Media Glossary: 10 Terms A Local Business Should Know

The first step in creating a strong advertising strategy is having a basic knowledge of key terms that frequently come up in important advertising conversa

Does Your Online Advertising Strategy Need a Tune-Up?

Why You Shouldn’t Ignore These Signs Telling You to Adjust Your Efforts

TVE Mythbusting Video #1: Cord Cutters

You may hear the term “cord cutting” often, but what are viewers really doing when it comes to their Cable TV services? Discover the truth behind these hea

Credit Union Increases Customers Through Mobile Display and Video

Client Success: Advertising for Financial Service Providers Credit Union Increases Customers Through Mobile Display and Video A credit union wanted to incr

Online Advertising: Is Your Homemade Advertising Buy Half-Baked?

What You Stand to Gain With An Expert At Your Side

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