Insights Topic

Aug 25

Behind the Screens: Meet Senior Product Manager Molly Osmon

At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the fifth post of this series, we speak with one of our Senior Product Managers.
Aug 23

Planning Your Annual Ad Buy: A Small Business Guide to Advertising Success

Annual ad buys are the best way to stabilize your short- and long-term advertising strategy.
Aug 10

Measuring Success in a Campaign: What You Should Be Looking For

A digital advertising partner can help you analyze performance data and apply its lessons to increase your advertising ROI.
Jul 29

What Google’s Extended Support for Cookies Means for Small Business Advertising

It’s worth taking another look at the implications of Google’s cookie extension for local businesses—as well as tips on how to best prepare for this change.
Jul 27

Behind the Screens: Meet Creative Services Supervisor Sam Seegars

At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the fourth post of this series, we speak with one of our Creative Services Supervisors.
Jul 6

Improving Paid Search Performance Through Better Listings Management

While listing management services can help keep your business listings updated and accurate, you can also make this information easier to find by using paid search campaigns.
Jun 22

Behind the Screens: Meet Digital Sales Manager Brian Burns

At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the third post of this series, we speak with one of our Digital Sales Managers.
Jun 3

YouTube & Your Brand: Video Tips for Local Businesses

YouTube’s platform offers a blend of features and tools that sets it apart from every other online channel. It can work for your business in many ways.
May 4

The Power of More: Harnessing First-Party Data From Amazon, Google and YouTube

Through the influx of first-party data created by increased activity on Amazon, Google and YouTube, you can now reach your target audience better than ever. 
Apr 22

3 Lessons Local Businesses Can Learn From the Rise of TikTok

Even if TikTok’s popularity becomes a fad that rises and falls, its influence on video creation and engagement is likely here to stay. What does that mean for your business’ advertising strategy?

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