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Apr 20

March-ing to a Different Beat: How TV Viewing & Media Consumption Changed Last Month

The societal shifts in March of 2020 significantly altered the nation’s TV and media habits as the month progressed.
Apr 16

You’re (Still) Open: How to Connect With Your Customers as an Essential Business

If you’ve been given the green-light as an essential service, you need to stay connected to your customer base and let them know you are (still) open for business, even if being ‘open’ looks a little different these days.
Apr 13

7 Tips to Economize Your Advertising

When markets are unstable and the economy slows down, you need to shift strategy to save money. Here are 7 tips to organize your advertising to save your business money
Apr 6

6 Ways Local Businesses are Adapting to Social Distancing

To serve as a little inspiration, we’ve rounded up six ways local businesses are embracing new strategies to serve their customers while respecting the new expectations around social distancing. 
Mar 30

Changing Your Creative Messaging to Support Your Customers

Your ads were created for a particular audience with particular needs and desires, but those needs and desires, and that audience, have changed – and a new approach is needed.
Mar 25

How to Reach the Sports Viewer, Even When Live Events are Postponed or Cancelled

Even though the cancellation of sports events brings dramatic changes to the overall sports landscape, it doesn’t mean businesses have no way to reach an engaged sports audience.
Mar 25

“Staying in” with Your Customers: Media Consumption on the Rise

Here’s what’s happening with media consumption habits – and how your business can meet consumers where they are (especially when they’re not “going” anywhere).
Mar 23

How to Support and Grow Lasting Relationships During Times of Uncertainty

As a local business, here’s what you can do now to build trust that lasts through even the hardest of times.
Mar 19

Tuned in: How to Reach Consumers Who are Always Watching – or Scrolling– the News

Here’s how to reach as many customers as possible while news media consumption remains at a high.
Mar 16

Advertising Your Business During an Economic Downturn

Here are three reasons why it’s smart to stick to your advertising strategy in the face of economic uncertainty.

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