Insights Topic

The True Cost of TV Advertising

Let’s take a closer look at the common myths of TV commercials, and why it’s time for your business to seriously consider this advertising opportunity.

Getting Back to Business: Adapting to a ‘New Normal’

Here’s a look at how businesses can approach recent challenges—and how advertising can help re-engage your customer base.

Leaning into DIY: How Your Business Can Take Advantage of This Rising Trend

If your business is offering new DIY services, you need a strategy to promote them to existing customers as well as an audience of potential new customers.

‘Dear Viewer’: Your TV Takes a Look Back at an Eventful Second Quarter

Your TV Takes a Look Back at an Eventful Second Quarter

The Return of Live Sports: Tips for Advertising Your Local Business

TV-viewing audiences are hungrier for live sports events than ever before.

Back to Business Playbook

Cox Media’s ‘Back to Business’ playbook outlines messaging and marketing strategies for local businesses.

The Best Way to Reach Modern TV Audiences: TV Everywhere & Your Local Business

Whether your own target audience prefers live TV shows or on-demand streaming content, TVE gives you access to both.

Ask the Experts Episode 3 Q&A: Reopening Your Business

Welcome to the third and final episode of Cox Media’s webinar series….

Ask the Experts: Messaging & Considerations for Re-Opening Your Business

View the recording of our “Ask the Experts: Reopening Your Business” webinar…

May Audience Insights: After Astronomical April, May Brings More Moderate Growth for TV and Video

After an atypical April that drove astounding audience growth across the television and video landscape, May marked another month of elevated viewing.

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