Insights Topic

Audience Insights: TV Measurement Path “Paved With Good Intentions”

With 2022 on the horizon, data and analytics certainly play an increasingly important role in helping advertisers frame up the fragmented video landscape.

6 Landing Page Best Practices for Your Local Business’ 2021 Ad Campaigns

As digital marketing campaigns and strategies evolve and adapt to new opportunities and trends, landing page best practices have also changed.

How to Survive the ‘Delta Economy’: 4 Tips for Small Business Success

Economic experts say supply chain slowdowns and labor shortages are signs that the so-called “Delta Economy” is here for a lot longer than we anticipated.

Small Business Snapshot Survey: Local Businesses See a Bright Future Ahead

After a challenging year-and-a-half spent navigating the challenges of the pandemic, the future is bright—and small businesses see opportunities for growth ahead.

Audience Insights:  Nielsen Says BBO Is a Go…Again!

Nielsen announced that BBO integration in metered markets is being pushed back to January 2022. We met with our Director of Linear & Audience research to help put this delay into perspective.

Your Advertising Checklist for Google, Amazon, Facebook & Instagram

Some ad platforms require advertisers to meet certain standards before running ads. Review this checklist to avoid violating any policies.

3 Display Advertising Best Practices to Maximize Your ROI

Whether used for building brand awareness or as part of a retargeting strategy, display advertising can be a cornerstone of your advertising success.

Advertising for Solar Companies: 5 Tips to Drive Connections and Conversions With Local Customers

For solar companies and consumers alike, there’s growing pressure to convert new clients and install residential solar panels sooner rather than later.

How to Keep Customers Happy During Labor Shortages and Other Disruptions

While labor and supply chain disruptions are a threat to your business, it’s possible to maintain strong customer satisfaction in spite of a disrupted customer experience.

The Importance of Strong Creative: Optimizing Content Production for Your Multi-Channel Marketing Strategy

Storytelling has become perhaps the most important element of modern marketing and advertising—especially when placing ads across multiple channels.

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