Insights Topic

Does Your Local Business Need a Multilingual Marketing Strategy?

Translation is important in any multilingual strategy, but it needs to be paired with efforts that understand the cultural context of the target audience.

6 Media Trends for Reaching Hispanic Audiences

Here are six trends in the ways the Hispanic audience interacts with media that can help you market to this impactful demographic.

4 Effective Advertising Strategies for Connecting with Hispanic Audiences

As the Hispanic population has claimed a larger share of the overall U.S. population, their significance as a key advertising demographic has also increased.

How to Advertise to the Hispanic Market in Your Community

The fact that 18% of the US population is categorized as Hispanic means that most businesses – like yours – consider this a significant demographic, and what you’re doing for advertising now may not be enough.

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