Translation is important in any multilingual strategy, but it needs to be paired with efforts that understand the cultural context of the target audience.
As the Hispanic population has claimed a larger share of the overall U.S. population, their significance as a key advertising demographic has also increased.
The fact that 18% of the US population is categorized as Hispanic means that most businesses – like yours – consider this a significant demographic, and what you’re doing for advertising now may not be enough.
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