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2023 Retail Forecast: 4 Predictions for the Year Ahead

The 2022 holiday shopping season may have been a mixed bag for…

Top Spending Trends from the Start of the 2022 Holiday Shopping Season

After a year of tough economic conditions, and uncertainty about a possible…

4 Supply Chain Trends Affecting Businesses in 2023

The pandemic may have been the first major event to throw global…

Holiday Shopping Trends and Predictions to Shape Your 2022 Advertising Strategy

Retail businesses are operating at the mercy of several significant forces affecting…

Client Success: Increasing Brand Awareness and Conversions Among a Niche Audience Group

A regional propane retailer media buyer wanted to reach a specific, niche audience and with the right advertising tactics, they succeeded.

Trends in Retail 2022: How Consumers and Technology are Reshaping the Industry

It’s clear that new retail technologies, combined with shifting customer desires and priorities, are continuing to alter the retail industry.

Client Success: Increasing Foot Traffic for a Local Furniture Retailer

A local furniture retailer wanted to increase foot traffic, and with the right advertising tactics, it succeeded.

Preparing Your Local Business for the Holiday Shopping Season

Retailers should be proactive not only in advertising their holiday sales early, but also stocking up on inventory to meet holiday season customer demand.

Advertising for Retail Businesses: How to Tap Into Customer Motivations

Consumers want to shop, but are unsure of where to spend their money in a post-pandemic retail landscape. Your retail advertising strategy will dictate your ability to reach these consumers and drive retail sales.

Advertising for Local Jewelry Businesses: You’re Golden with a Multiscreen Strategy

As a local jewelry business, you have to be prepared to compete with larger retailers. A strong advertising strategy can help you do just that.

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