Insights Topic

New Rules, New Viewers: Checking the MLB Viewership Scoreboard

During the long days of summer, I can think of nothing better…

NFL Rewind: A Look Back at Top Plays and Highlights from 2022

Are you ready for some football? Well as we’re getting into summer…

2023 Q2 Sports Preview

As we enter Q2, the seasons start to change, and springtime brings…

Audience Insights: The Madness of Measuring March Viewership

The phrase “most wonderful time of the year” is most often associated…

2022 Q4 Sports Preview

During Q4, we begin to wind down an incredible year of sports….

2022 Q3 Cox Media Sports Preview

Live sports are one of the top ways to connect your business to engaged audiences of all shapes and sizes. Here’s what to expect in Q3 2022.

Audience Insights: A Starting Five of Facts About Female Sports Fans

This installment of our Audience Insights series focuses on five findings that can help marketers better understand and engage with female sports fans.

2022 Q2 Cox Media Sports Preview

Live sports continue to be one of the top ways to connect your business to engaged audiences of all shapes and sizes.

How Live Sports Streaming is Going Mainstream

2022 is expected to see sports audiences embrace live-streaming at new record-setting levels.

No ‘Big Game’, No Problem: Creating High-Impact Ads at a Fraction of the Cost

Instead of trying to place your ad in the Super Bowl™ broadcast, bring some of that Super Bowl™ savvy to your ad strategy – without breaking the bank.

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