Insights Topic
Audience Insights: The Madness of Measuring March Viewership
The phrase “most wonderful time of the year” is most often associated…
2022 Q3 Cox Media Sports Preview
Live sports are one of the top ways to connect your business to engaged audiences of all shapes and sizes. Here’s what to expect in Q3 2022.
Audience Insights: A Starting Five of Facts About Female Sports Fans
This installment of our Audience Insights series focuses on five findings that can help marketers better understand and engage with female sports fans.
2022 Q2 Cox Media Sports Preview
Live sports continue to be one of the top ways to connect your business to engaged audiences of all shapes and sizes.
How Live Sports Streaming is Going Mainstream
2022 is expected to see sports audiences embrace live-streaming at new record-setting levels.
No ‘Big Game’, No Problem: Creating High-Impact Ads at a Fraction of the Cost
Instead of trying to place your ad in the Super Bowl™ broadcast, bring some of that Super Bowl™ savvy to your ad strategy – without breaking the bank.
Audience Insights: “Super” Consistent Cable Home to 96% of TV Sports Advertising Opportunities
ESPN’s Monday Night Football averaged nearly 14.2 million viewers, scoring the network’s highest regular-season audience numbers in more than a decade.
2022 Q1 Cox Media Sports Preview
Live sports continue to be one of the top ways to connect you to engaged audiences of all shapes and sizes.
Audience Insights: Taking Part in Olympics is an Advertising Win
The Olympics deliver a unique combination of competition, drama, passion, and patriotism that has an almost universal appeal.
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