Your Business + Netflix: A Game-Changing Opportunity 

Your customers are already on Netflix. Now your business can show up right there with them on one of the biggest streaming platforms in the world.  

Advertising puts your brand inside a premium, high-attention environment where viewers are fully tuned in to their favorite streaming content. 

And now that access to Netflix advertising is no longer limited to large national corporations, Cox Media can place your brand’s message on Netflix, right alongside major household brands in the shows and movies your customers love most. 

Why Netflix Advertising Works 

Viewership Is Consistent 

Viewers come to Netflix with purpose, spending an average of 44 hours watching each month and frequently returning week after week (Netflix Internal Data, Global, 2025). Netflix’s ad-supported audience also continues to grow, now accounting for 60% of new Netflix subscribers (Netflix Internal Data, Global, 2025). This creates dependable opportunities for your business’s message to reach your customers again and again.  

Distractions Are Limited 

Ads on Netflix are also non-skippable, ensuring your full message is seen from start to finish. Plus, Netflix limits the number of ads shown compared to traditional television, giving your message even more room to stand out and motivate customers to take action. 

Attention Is High 

Shows and movies on Netflix are incredibly popular and often find themselves at the center of pop culture. Netflix ads appear during moments when viewers are already heavily focused on and invested in what they’re watching, allowing your brand to connect with receptive audiences rather than compete for attention.   

So, What Does This Mean for Your Business? 

When consistent viewership, limited distractions, and high attention come together, they create an environment where advertising can truly resonate.  

Plus, with Netflix, you can choose exactly who sees your ads based on who they are, what they care about, and the type of content they watch – so your budget stays focused on the audiences that matter most to your business. 

As a result, your customers are more likely to: 

• Recognize your brand 

• Remember your message 

• Feel confident choosing your business

Bring It All Together With Netflix 

When Netflix is part of a well-rounded advertising approach, it helps you reach your customers more efficiently. And with 39% of Netflix ads members not on any other ad-supported streaming services, your business has a chance to connect with new audiences without overlapping heavily with your existing efforts (Netflix Internal Survey, 2024).  

Cox Media can help you align your advertising strategy across Netflix, traditional TV, digital, and even more streaming channels, ensuring you effectively reach your customers in moments that matter. 

Ready to add Netflix to your advertising campaign? We make it easy. Connect with a Cox Media marketing expert today to see how Netflix can help propel your business forward.