Top 5 Must-Reads: Weekly Round-Up – 2.17.2017
02.17.2017 
Sara Brasfield
We find it, so you don’t have to.
From using hashtags the right way, to holding on to your customers, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
1. Restaurants: Serve Up the Perfect Marketing Mix to Attract Local Restaurant Customers (Cox Media Blog)
In the Restaurant business? Fast casual to fine dining, this is for you! We put together some key information to help you understand how your customers may find you today – and how to start bringing more customers to your restaurant right now.
NOTE: Not in the Restaurant industry? Stay tuned – we’ll be covering industries from Healthcare to Travel to Furniture and more. Check out our Home Improvement edition here.
2. 10 Tips to Make More Sales in Your Small Business (Small Biz Trends)
With the large amount of technology out there to help you market your business, it’s important to keep learning more tips and tricks that can save you time and earn you money. Take a look at these 10 tips – there may be something you haven’t thought of before!
3. How to Use Hashtags on Twitter, Facebook and Instagram (HubSpot Marketing Blog)
At first glance, hashtags seem like “extras” for your social media posts. However, they can serve a valuable purpose – connecting you to your customers by way of online conversations relevant to them. Learn how to use them properly here.
4. Instagram Stories: How to Create Engaging Stories (Social Media Examiner)
Speaking of social media, does your brand utilize Instagram to connect with customers? What is your strategy to engage them with your posts? Think beyond posts to your Instagram page and sponsored posts – learn how to engage consumers with Instagram Stories here.
5. Tips to Help You Hold on to Your Customers (OPEN Forum)
Keeping customers can be just as difficult as acquiring new customers. Here are a few tips to help avoid losing business for your brand.
Want to see more of Cox Media’s recent content?
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Get to Know Cox Media [Video]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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