Top 5 Must-Reads: Weekly Round-Up 2.26.2016

We find it, so you don’t have to.

From the importance of cable TV for political advertising to the availability of new Facebook “reactions,” here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:

 

1. The Art of Building Your Twitter Following, According to Twitter (Hootsuite)

Twitter is an excellent platform to share short updates, photos and links back to your website. But how many consumers are actually seeing your Tweets? The more followers you have, the more authority and credibility your business has. Learn more in this post – straight from the source of Twitter itself.

 

2. The Essential Guide to Branding Your Business (HubSpot Marketing Blog)

Whether your business has been around forever or you’re just taking down your “Grand Opening” sign – establishing a solid brand is vital to gaining awareness and securing loyal customers. This toolkit breaks down key elements to create an authentic brand that will resonate with consumers.

 

3.  Facebook “Reactions” Now Available Globally (Facebook Newsroom)

Most people are familiar with the classic Facebook “like” button – used to express that a user “likes” a certain post on the platform. Earlier this week, Facebook released the ability to express five more reactions on posts. Read more in this article, and consider how this may affect posts on your business’ Facebook page (remember – there is much value in responding to customer comments as soon as possible!).

 

4. Data Drives Political Advertisers to Buy More Cable TV Than Ever (Advertising Age)

Campaign season is in full swing, and with Super Tuesday approaching quickly, the 2016 presidential election is a major topic of conversation. See why political advertisers are turning to cable TV to spread their message in this post.

 

5. Know Your Audience: The Olympics (Cox Media Blog)

Do you really know who tunes into the Olympic Games? Hint – it’s not just sports fans. Prepare your business for the 2016 Summer Olympics by looking into the wide variety of viewers this world-wide event attracts. 

 

Want to see more of Cox Media’s recent content?

Breaking Down Local Business Branding [Blog Post]

The Digital Media Glossary: 10 Terms A Local Business Should Know [eBook]

The Television Advertising Glossary: 10 Terms A Local Business Should Know [eBook]