About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
Aug 18

Community Management 201: Capitalizing on User-Generated Content

Once you’ve built up consistent engagement among your followers, it may be...
Aug 17

Community Management 101: Best Practices For Interacting with Your Customers

Community management is a business's engagement-based approach to marketing that uses in-person...
Aug 16

Recession-Proof Marketing Efforts: How a Better ROI Strategy Can Help Smart Businesses Grow

During these times, businesses are better served by prioritizing ROI strategies aimed...
Aug 11

Does Your Local Business Need a Multilingual Marketing Strategy?

Translation is important in any multilingual strategy, but it needs to be...
Aug 4

Hyperlocal Marketing: What Is It, and Why Should Local Businesses Care?

When planned, launched and managed by a trusted marketing professional, your hyperlocal...
Aug 2

Employee Stress Level & Performance: How to Help Your Team Thrive

Even when stress is not directly work-related, it can still have an...
Jul 15

Client Success: Driving Ticket Sales and Revenue for a Local Aquarium

A local aquarium wanted to increase ticket sales and with the right...
Jul 14

Consumer Trends and Predictions Shaping Back-to-School Shopping in 2022

As with all seasonal shopping trends, the current economic conditions are expected...
Jul 12

5 Essential Advertising Strategies for Healthcare Organizations

Here are five advertising strategies to improve engagement with patients for your...

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