About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

Behind the Screens: Meet Project Manager Kathryn Carroll

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

4 Supply Chain Trends Affecting Businesses in 2023

The pandemic may have been the first major event to throw global…

The Importance of a Strong Brand Presence – Even in a Challenging Economic Environment

When economic uncertainty strikes, your brand isn’t merely an asset to your…

Client Success: Using Addressable TV Ads to Increase Holiday Sales for a Local Restaurant

For households that don’t want to cook, pre-made holiday meals are a…

The Basics of Brand Safety and Viewability for Digital Video Ad Campaigns

When businesses invest their money into ad campaigns, they want to be…

Small Business Saturday: Tips for Local Businesses

The retail event known as Small Business Saturday was originally created to…

Social Media State of the Union: Trends Shaping This Year and Beyond

Whether you’re a national chain or a local mom and pop shop,…

Audience Insights: Concrete Calculations and the Potential Pitfalls of Percentages

Before he retired during my senior year in high school, my father…

Client Success: Helping a Transportation Department Raise Local Awareness of Planned Traffic Disruptions

Public services organizations have a duty to keep local citizens informed of…

Advertising & Marketing Tips for Businesses in the Tax Industry

By the time tax season arrives, it’s already too late to plan…

Client Success: Driving Brand Awareness and Online Referrals for a Local Wildlife Removal Service

For most renters and property owners, encounters with dangerous or problematic wildlife…

Owning Your Business’ Facebook Page: Why It’s Important for You and Your Marketing Partners

Facebook Business Pages have become one of the most fundamental digital properties…

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