About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than eight years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite teams (Go Braves & Gamecocks!).

Smart SEO for Your Brand’s Videos

Using the right SEO tactics can help more customers find (and watch!)…

How to Prioritize Performance Metrics as a Small Business Owner or Marketer

As your business plans and launches digital advertising and marketing campaigns, performance…

What You Might Not Know About Social Media (And What Your Business Can Do About It)

Small business leaders don’t need to be sold on the benefits of…
Mar 16

Auto Inventories are Returning to Normal. Here’s How Advertising Can Help Dealers Increase Vehicle Sales

If you’ve gone shopping for a vehicle within the past couple of…
Mar 7

5 Innovative Technologies to Benefit Your Local Chain Business

As your local business expands its footprint across multiple locations, the work…
Mar 3

Client Success: Increasing Qualified Traffic and Marketing ROI for Local Group of Auto Dealerships

According to Google, 95 percent of consumers use digital research tools when…
Feb 16

Making the Most of a Limited Ad Budget

Your advertising goals must always be defined within the limits of your…
Feb 14

How Inflation Has Impacted Local Chain Businesses

As if local businesses hadn’t already been dealt with enough challenges in…
Feb 10

Client Success: Converting New Patients at a Lower Acquisition Cost for a Local Healthcare Provider

Advertising can help healthcare organizations reach new audiences and grow their patient…
Feb 9
,

Marketing Your Local Chain Business: Tips for Promoting Multiple Locations

There’s a world of difference between running a single business location and…
Feb 7

New to Digital Advertising? Our Three-Step Guide to Getting Started

Building a business from the ground up is difficult. If you’re a…
Feb 2

The Secret to Streaming Ad ROI: It’s All About Audience

From music to television, movies to live sports, streaming has become one…

Find More Content

Read More