About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
Affiliate Marketing Tips for Local Businesses: Maximizing Leads and Revenue
Here’s an overview of how local businesses can use affiliate marketing tips…
MLB 2024 Season Preview: Expect More Fans Watching on Cable TV and Streaming
Looking for opportunities to build brand awareness among a local audience? Look…
The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events
Local businesses have an opportunity to advertise during March Madness, one of...
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Automotive Trends Entering 2024: How Your Business Might Be Affected
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4 Effective B2B Marketing Strategies for Small Businesses
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Client Success: Helping a Government Agency Promote Local Tourist Destinations Through Long-Form Storytelling
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The Impacts of Increasing Streaming Services Prices
The Hollywood writer’s strike is officially over, and the ongoing actor’s strike…
Streaming Industry Trends in Q3: What Advertisers Should Expect Entering Q4
In the third quarter of 2023, leading platforms in the streaming industry…
Client Success: Building a YouTube Following for an Aspiring Musician
Part of the challenge of making it as a musician is connecting…
Holiday Marketing 2023: What Retailers Need to Know When Planning Seasonal Campaigns
Fears of a recession haven’t quite come to fruition, but consumer confidence…
Understanding Attribution on Streaming Services: A Guide for Local Advertisers
The market for advertising on streaming services has exploded in recent years….