About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity

The past year has seen a profound transformation in the role of…

Client Success: Generating Quality Job Applicants for a Manufacturing Company

The U.S. jobs market has been steadily growing for years, and unemployment…

Affiliate Marketing Tips for Local Businesses: Maximizing Leads and Revenue

Here’s an overview of how local businesses can use affiliate marketing tips…
Aug 15

Free Ad-Supported Television (FAST): The Benefits of Advertising Your Business

As digital streaming services continue to evolve, audiences have more options than…
Aug 10

Advertising to Gen Alpha and Gen Z: Why it Matters, and Tips for Success

It’s time to recycle your jokes about young, naive millennials: all of…
Aug 8
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The State of Streaming: Trends and Opportunities for Q3 2023

The second quarter of 2023 saw the streaming industry continue to adapt…
Aug 4

Client Success: Increasing Brand Awareness and Visibility for a Louisiana Non-Profit Community Service

Non-profit organizations are often forced to operate with limited budgets and resources—especially…
Aug 1
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‘Shark Week’ Sets a New Ratings Record: What Does it Mean for Local Advertisers?

Now in its 35th year, Discovery Channel’s annual “Shark Week 2023” turned…
Jul 26

Google Analytics 4 Check-In: You’ve Made the Transition, Now What?

With the July 1 deadline now in the rearview mirror, Google has…
Jul 20

Lessons from the ‘Barbie’ Marketing Blitz: Five Tips for Local Retailers

The Barbie brand is everywhere right now. In the weeks leading up…
Jul 18

The Importance of Top-of-Funnel Marketing: Why Your Business Should Aim for the Top

There’s obvious appeal in marketing to the bottom of the funnel. The…
Jul 6

Introducing Threads: What Small Businesses Need to Know About the Newest Social Media App

Few tech businesses actually come out of nowhere. But in the case…

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