About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity

The past year has seen a profound transformation in the role of…

Client Success: Generating Quality Job Applicants for a Manufacturing Company

The U.S. jobs market has been steadily growing for years, and unemployment…

Affiliate Marketing Tips for Local Businesses: Maximizing Leads and Revenue

Here’s an overview of how local businesses can use affiliate marketing tips…
May 11

Tips for Attracting New Customers to Your Local Chain Business

Local chain businesses are able to justify their brick-and-mortar growth by pointing…
May 2

Three Strategic Goals to Guide Advertising for Healthcare Companies

From labor shortages to system inefficiencies, today’s healthcare companies are battling a…
Apr 14

Client Success: Driving In-Store Foot Traffic and Sales Through a Streaming Video Ad Campaign

Streaming ad inventories continue to grow, expanding the market of opportunities for…
Apr 13

Advertising Your Multi-Location Local Business: Tips for Creating Quality Ad Content

As small businesses mature into successful local chains, the rate of that…
Apr 11

Top Streaming Trends from Q1, And What to Expect in Q2

In the first few months of 2023, we’ve seen some of the…
Apr 4
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Planning for Google Analytics 4: What Local Businesses Need to Know

Customer journeys aren’t getting any easier to track or understand. Your target…
Mar 30

Smart SEO for Your Brand’s Videos

Using the right SEO tactics can help more customers find (and watch!)…
Mar 28

How to Prioritize Performance Metrics as a Small Business Owner or Marketer

As your business plans and launches digital advertising and marketing campaigns, performance…
Mar 23

What You Might Not Know About Social Media (And What Your Business Can Do About It)

Small business leaders don’t need to be sold on the benefits of…

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