About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

4 Streaming Trends Shaping the Future of Digital Video Advertising

The streaming landscape is growing and evolving quickly. As new video platforms,…

View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity

The past year has seen a profound transformation in the role of…

Client Success: Generating Quality Job Applicants for a Manufacturing Company

The U.S. jobs market has been steadily growing for years, and unemployment…
Mar 23

What You Might Not Know About Social Media (And What Your Business Can Do About It)

Small business leaders don’t need to be sold on the benefits of…
Mar 16

Auto Inventories are Returning to Normal. Here’s How Advertising Can Help Dealers Increase Vehicle Sales

If you’ve gone shopping for a vehicle within the past couple of…
Mar 7

5 Innovative Technologies to Benefit Your Local Chain Business

As your local business expands its footprint across multiple locations, the work…
Mar 3

Client Success: Increasing Qualified Traffic and Marketing ROI for Group of Oklahoma Auto Dealerships

According to Google, 95 percent of consumers use digital research tools when…
Feb 16

Making the Most of a Limited Ad Budget

Your advertising goals must always be defined within the limits of your…
Feb 14

How Inflation Has Impacted Local Chain Businesses

As if local businesses hadn’t already been dealt with enough challenges in…
Feb 10

Client Success: Converting New Patients at a Lower Acquisition Cost for an Arizona Healthcare Provider

Advertising can help healthcare organizations reach new audiences and grow their patient…
Feb 9
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Marketing Your Local Chain Business: Tips for Promoting Multiple Locations

There’s a world of difference between running a single business location and…
Feb 7

New to Digital Advertising? Our Three-Step Guide to Getting Started

Building a business from the ground up is difficult. If you’re a…

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