About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

4 Streaming Trends Shaping the Future of Digital Video Advertising

The streaming landscape is growing and evolving quickly. As new video platforms,…

View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity

The past year has seen a profound transformation in the role of…

Client Success: Generating Quality Job Applicants for a Manufacturing Company

The U.S. jobs market has been steadily growing for years, and unemployment…
Feb 2

The Secret to Streaming Ad ROI: It’s All About Audience

From music to television, movies to live sports, streaming has become one…
Jan 26

4 Ways to Support In-Person Events Through Digital Advertising

Retail and other in-person events have made a big comeback in recent…
Jan 19

Why is Digital Audio Advertising So Popular for Businesses? (Hint: It’s All About the R-O-I)

Any time you see someone wearing headphones or earbuds—which is a lot,…
Jan 17
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How to Advertise During a Recession: Tips to Drive Value and Growth

If you’ve been listening to economic experts and pundits discussing the state…
Jan 12

How Today’s Small Businesses are Winning Talent Recruiting Battles in 2023

If your business has attempted to hire for open positions in the…
Jan 10

2023 Retail Forecast: 4 Predictions for the Year Ahead

The 2022 holiday shopping season may have been a mixed bag for…
Dec 20

Inside the Small Business “State of Mind”: What it Means for Local Advertising

As we turn the calendar page over to 2023, small businesses are…
Dec 16

Client Success: Increasing Phone Calls and In-Store Visits for a Southeastern Home Improvement Center

When the pandemic upended daily life with stay-at-home orders and other safety…
Dec 15

What Small Businesses Need to Know About the Latest Google Analytics Updates

If your business relies on Google Analytics to power its advertising and…

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