About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
Jan 12

How Today’s Small Businesses are Winning Talent Recruiting Battles in 2023

If your business has attempted to hire for open positions in the…
Jan 10

2023 Retail Forecast: 4 Predictions for the Year Ahead

The 2022 holiday shopping season may have been a mixed bag for…
Dec 20

Inside the Small Business “State of Mind”: What it Means for Local Advertising

As we turn the calendar page over to 2023, small businesses are…
Dec 16

Client Success: Increasing Phone Calls and In-Store Visits for a Southeastern Home Improvement Center

When the pandemic upended daily life with stay-at-home orders and other safety…
Dec 15

What Small Businesses Need to Know About the Latest Google Analytics Updates

If your business relies on Google Analytics to power its advertising and…
Dec 9

Client Success: Increasing Awareness and Inbound Leads for a Local Insurance Agency

Most insurance agencies can measure their success as a business by the…
Dec 8

2023 Economic Outlook: What Local Businesses Need to Know

The 2022 calendar year has been marked by high inflation, global supply…
Dec 6

Top Spending Trends from the Start of the 2022 Holiday Shopping Season

After a year of tough economic conditions, and uncertainty about a possible…
Nov 29

4 Supply Chain Trends Affecting Businesses in 2023

The pandemic may have been the first major event to throw global…

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