About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity

The past year has seen a profound transformation in the role of…

Client Success: Generating Quality Job Applicants for a Manufacturing Company

The U.S. jobs market has been steadily growing for years, and unemployment…

Affiliate Marketing Tips for Local Businesses: Maximizing Leads and Revenue

Here’s an overview of how local businesses can use affiliate marketing tips…
Jun 29

The Benefits of Creating Ad Campaigns with Diversified Messaging

Businesses dream of the prospective customer who sees an ad one time…
Jun 23

Client Success: Turning Leads Into Conversions for a Tucson HVAC Company

A solid marketing strategy might not generate revenue overnight, but eventually this…
Jun 21
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The Benefits of Adding Streaming to Your Traditional TV Ad Buy

It would be easy to point at the surge of ad-supported streaming…
Jun 15

Choosing the Right Media Partner: 5 Factors to Consider

No growing business can operate in a vacuum. Even a small local…
Jun 13

The Ultimate Video Influencer: How TikTok is Shaping Video Ad Standards

For proof of TikTok’s clout as an innovative video platform, look no…
Jun 8

Understanding The Value of Marketing Technology as a Local Chain Owner

When expanding your chain business, inefficiency is a direct threat to your…
Jun 2
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Client Success: Increasing Seasonal Engagement and Sales for Georgia Tractor Dealership

For businesses that serve a niche audience, targeted campaigns are essential to…
May 23

Generational Marketing: Tips on Connecting with a Gen Z Audience

Gen Z is growing up fast. The oldest members of this generation…
May 19

Client Success: Promoting Alabama Mortuary Brands Through a Diverse Digital Strategy

As local businesses add new locations and brands offering specialty services, the…

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