About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity

The past year has seen a profound transformation in the role of…

Client Success: Generating Quality Job Applicants for a Manufacturing Company

The U.S. jobs market has been steadily growing for years, and unemployment…

Affiliate Marketing Tips for Local Businesses: Maximizing Leads and Revenue

Here’s an overview of how local businesses can use affiliate marketing tips…
Sep 13

Holiday Marketing 2023: What Retailers Need to Know When Planning Seasonal Campaigns

Fears of a recession haven’t quite come to fruition, but consumer confidence…
Sep 12

Understanding Attribution on Streaming Services: A Guide for Local Advertisers

The market for advertising on streaming services has exploded in recent years….
Sep 7

The Latest Auto Advertising Trends for Dealers, Body Shops, and Other Local Auto Brands

Production bottlenecks are finally in the past, and the chip shortage that…
Sep 5

How to Advertise to Millennials and Gen X: Best Practices for Your Digital Strategy

There’s a reason why generational marketing endures as an audience targeting strategy…
Aug 30
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TikTok Advertising Update: New Capabilities to Promote Your Local Business

TikTok’s massive popularity among U.S. consumers has prompted many small businesses to…
Aug 29

Making a Quarterly Marketing Plan: 5 Steps to a Winning Digital Strategy

If you’ve read through our guide to planning an annual ad buy,…
Aug 24

Advertising Around the Writers’ Strike: Reach Your Target Audience Through ‘Strike-Proof Programming’

You’ve probably heard about the ongoing strikes taking place in Hollywood, where…
Aug 22

Advertising to Hispanic Audiences: How to Connect with America’s Fastest-Growing Consumer Group

With a large population, rapid growth and escalating wealth, U.S. businesses can’t…
Aug 18

Client Success: Increasing Foot Traffic and Business Accounts for a Multi-Location Bank

With higher average balances and more financial activity from account-holders, business accounts…

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