About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
Feb 14

7 Key Digital Trends for Education Institutions

When it comes to schools, tutoring services, and other elements of education,...
Feb 11

Client Success: Increasing Financial Services Accounts for a San Diego Bank

A local bank was looking to increase financial services accounts and with...
Feb 10

No ‘Big Game’, No Problem: Creating High-Impact Ads at a Fraction of the Cost

Instead of trying to place your ad in the Super Bowl™ broadcast,...
Feb 8

Advertising in Education: Strategies to Reach the Right Students for Your Institution

Cross-platform advertising can be more cost-effective, stretching your ad dollars while improving...
Feb 1

7 Digital Trends for Recruiting Potential Employees

With the ongoing labor shortage, local businesses are likely looking to identify,...
Jan 28

Client Success: Increasing Local Awareness of Non-Profit Pandemic Assistance and Support Services

A local nonprofit wanted to increase awareness of their pandemic assistance programs...
Jan 27

Winning the Recruitment Battle: Why Job Boards Aren’t Enough

While online job boards offer value in generating visibility for your listings,...
Jan 25

2022 Trends in Real Estate and Lending: 4 Reasons for Optimism Even as Interest Rates Increase

As you adapt your company’s advertising strategy for 2022, here’s a look...
Jan 21

Client Success: Improving Seasonal Recruitment Through Social and Display Advertising

A distribution center wanted to increase seasonal hires and with the right...

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