About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
May 3

COVID-19 & Consumer Behavior: One Year Later

The pandemic drastically (and immediately) affected consumer behavior. This infographic takes a...
Apr 23

Client Success: Driving Referrals for a Local Mortgage Company

A local mortgage company wanted to increase the number of new home...
Apr 22

3 Lessons Local Businesses Can Learn From the Rise of TikTok

Even if TikTok’s popularity becomes a fad that rises and falls, its...
Apr 21

Advertising Across the Customer Journey

In this eBook, we unpack each stage of the customer journey and...
Apr 16

A Free Digital Audit for Your Business

Understand and optimize your business' digital presence with a free digital audit...
Apr 13

Making a “Good Impression” Across Ad Platforms

As advertising options continue to multiply, the value of utilizing impressions as...
Apr 9

Client Success: Increasing To-Go Orders for a Local Restaurant

For a buffet-style chain, the turn to takeout/delivery was a departure from...
Apr 2

TV Attribution with Cox Media

Having access to the right data is critical when making marketing decisions....
Mar 26

Client Success: Increasing Survey Completion for a Government Census

A government agency was looking to increase survey responses and with the...

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