About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

4 Streaming Trends Shaping the Future of Digital Video Advertising

The streaming landscape is growing and evolving quickly. As new video platforms,…

View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity

The past year has seen a profound transformation in the role of…

Client Success: Generating Quality Job Applicants for a Manufacturing Company

The U.S. jobs market has been steadily growing for years, and unemployment…
Jul 6

Back to Business Playbook

Cox Media's 'Back to Business' playbook outlines messaging and marketing strategies for...
Jun 1

Recruitment Reimagined: 5 Tips for Hiring During a Crisis

Recruiting new hires during an ongoing crisis is possible, but it requires...
May 28

The Power of Programming on Cable TV: How Current TV Viewership Trends Can Benefit Your Business

One of the greatest benefits of cable TV advertising has always been...
May 14

Reopening Your Business: How (and What) to Tell Your Customers

To win over anxious shoppers, businesses may need to create new mechanisms...
Apr 30

3 Ways to Keep Your Local Business Ahead of the Curve (As You Work to Help Flatten it)

Regardless of your level of preparation prior to the recent public health...
Apr 16

You’re (Still) Open: How to Connect With Your Customers as an Essential Business

If you’ve been given the green-light as an essential service, you need...
Apr 13

7 Tips to Economize Your Advertising

When markets are unstable and the economy slows down, you need to...
Apr 6

6 Ways Local Businesses are Adapting to Social Distancing

To serve as a little inspiration, we’ve rounded up six ways local...
Mar 30

Changing Your Creative Messaging to Support Your Customers

Your ads were created for a particular audience with particular needs and...

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