About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
Oct 7

Advertising Tips for an Unconventional Holiday Season

Advertising Tips for an Unconventional Holiday Season
Sep 22

TV Advertising 101: Everything a Business Should Know

TV Advertising 101: Everything a business should know to start advertising on...
Aug 5

The True Cost of TV Advertising

Let’s take a closer look at the common myths of TV commercials,...
Jul 30

Getting Back to Business: Adapting to a ‘New Normal’

Here’s a look at how businesses can approach recent challenges—and how advertising...
Jul 21

Leaning into DIY: How Your Business Can Take Advantage of This Rising Trend

If your business is offering new DIY services, you need a strategy...
Jul 6

Back to Business Playbook

Cox Media's 'Back to Business' playbook outlines messaging and marketing strategies for...
Jun 1

Recruitment Reimagined: 5 Tips for Hiring During a Crisis

Recruiting new hires during an ongoing crisis is possible, but it requires...
May 28

The Power of Programming on Cable TV: How Current TV Viewership Trends Can Benefit Your Business

One of the greatest benefits of cable TV advertising has always been...
May 14

Reopening Your Business: How (and What) to Tell Your Customers

To win over anxious shoppers, businesses may need to create new mechanisms...

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