Client Success, Home Services, and Social Media

Client Success: Generating Bathroom Remodel Leads Through Social Media Campaigns

11.05.2021 Sara Brasfield 

For residential remodeling companies, connecting with customers at the right moment is key to attracting their interest and winning their business. The importance of meeting prospects in their moment of need is compounded by the high earnings potential represented by a single client conversion.

Given these high stakes, a local bathroom remodeling company recognized the importance of building their local brand’s visibility and connecting with an audience of homeowners interested in a potential bathroom remodel. To reach this niche audience and generate leads for its emerging local brand, the remodeling company reached out to Cox Media for help.

The Goal

While the remodeling company’s primary goal was to increase leads and conversion opportunities among a targeted local audience, the client was also eager to invest in cost-effective advertising strategies that increased brand visibility in the short term, while also offering the potential to carry the momentum of that brand-building forward.

As a relative newcomer to digital advertising, the client was also interested in identifying advertising strategies that offered the greatest value to maximize the company’s potential ad ROI in the future.

The Solution

To build short-term brand visibility and long-term engagement potential, Cox Media’s experts recommended a social media ad campaign targeted to homeowners interested in relevant subjects such as home improvement, bathroom design, and home remodeling. This targeted approach helped the company extend its paid and organic reach throughout its local market.

In addition, Cox Media integrated a fillable form into the brand’s Facebook presence to collect leads directly through the social platform, rather than referring prospects out to the business website.

Despite gathering leads from multiple sources, Cox Media helped set up the client’s CRM to integrate these form submissions to organize their new lead opportunities, and to streamline follow-up from sales team members.

The Results

After a two-month period of running its social media campaign, the bathroom remodeling company reported the following results:

  • More than 121,500 total impressions;
  • Nearly 2,000 total social media post engagements;
  • A total of 19 new leads attributed to Cox Media’s social campaign.

In addition to these leads, Cox Media’s experts identified the combination of Facebook’s carousel ads with a fillable form as the top-performing social campaign in terms of meeting the clients’ goals. This insight laid a foundation for the remodeling company to re-launch this social campaign in the future with a goal of optimizing its approach to surpass the performance results of its initial run.

Quality lead generation doesn’t happen on its own. Whether you’re a brand-new business or a cornerstone of your local community, targeted advertising can help you increase your incoming leads and your conversion opportunities.

Harness the power of digital advertising to increase your brand’s revenue potential. Cox Media’s experts can help develop an ad strategy that aligns with your business goals and grow your company’s local presence. Contact us today—we’re here to help.

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About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media's corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media's current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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