Insights Topic
6 Best Practices for Local Business Email Marketing
Email fatigue can be a serious threat to your marketing strategy—to combat it, you have to find compelling reasons for your customers to open your emails.
Adjusting to Inflation—and Increasing Prices—Without Frustrating Your Customers
If you’re worried about customer backlash to price increases, consider taking additional steps to curry favor among customers and support retention.
6 Media Trends for Reaching Hispanic Audiences
Here are six trends in the ways the Hispanic audience interacts with media that can help you market to this impactful demographic.
4 Effective Advertising Strategies for Connecting with Hispanic Audiences
As the Hispanic population has claimed a larger share of the overall U.S. population, their significance as a key advertising demographic has also increased.
Cox Media Company Profile
When you work with Cox Media, you’re working with a family of companies ready to support you and connect you directly with your customers and community.
How to Survive the ‘Delta Economy’: 4 Tips for Small Business Success
Economic experts say supply chain slowdowns and labor shortages are signs that the so-called “Delta Economy” is here for a lot longer than we anticipated.
Small Business Snapshot Survey: Local Businesses See a Bright Future Ahead
After a challenging year-and-a-half spent navigating the challenges of the pandemic, the future is bright—and small businesses see opportunities for growth ahead.
Advertising for Solar Companies: 5 Tips to Drive Connections and Conversions With Local Customers
For solar companies and consumers alike, there’s growing pressure to convert new clients and install residential solar panels sooner rather than later.
How to Keep Customers Happy During Labor Shortages and Other Disruptions
While labor and supply chain disruptions are a threat to your business, it’s possible to maintain strong customer satisfaction in spite of a disrupted customer experience.
Perfecting the Customer Journey: The Value of Embracing a Membership Mindset
Your customers are seeking relationships, not transactions. They value credibility and reputation over value. And they want a purchase experience that goes beyond the conversion itself.
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