Insights Topic

Ask the Experts: Rethinking the Customer Journey

The world of marketing is ever-changing, but what has changed the most…

3 Ways Consumer Confidence in the Economy May Influence Your Ad Spend

To capitalize on new revenue opportunities, many businesses—including your competitors—are investing in advertising to claim market share and customers.

Back to School Advertising in 2021: 4 Ways Retailers Can Move to the Head of the Class

This year, the return to on-campus schooling will increase the need not only for school supplies, but also clothing, backpacks and more.

Cox Media: The Tip of The Iceberg

When you work with Cox Media, you’re working with a family of companies ready to support you and connect you directly with your customers and community.

3 Reasons Your Local Business Should Shift to an Audience-Centric Mindset

Audience-based buying can help you improve the impact of your campaigns by making sure ads are being delivered to the right people.

Ask the Experts: Why Local Businesses are Shifting Towards an Audience-First Mindset

Did you know that only 1 in 5 marketers believe they are…

Looking to the Future of Ad Spending: 3 Top Trends Among Small and Mid-Sized Businesses

As businesses look for ways to generate revenue in 2021, advertising and marketing are the clear paths to build back their business.

The Power of More: Harnessing First-Party Data From Amazon, Google and YouTube

Through the influx of first-party data created by increased activity on Amazon, Google and YouTube, you can now reach your target audience better than ever. 

COVID-19 & Consumer Behavior: One Year Later

The pandemic drastically (and immediately) affected consumer behavior. This infographic takes a look at these changes one year later.

Advertising Across the Customer Journey

In this eBook, we unpack each stage of the customer journey and identify which advertising solutions are the best fit for reaching your customers at that stage.

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