Furniture: Style the Right Marketing Mix for Your Store

Furniture Store Advertising

Did you know, 60% of millennials want to touch and feel the furniture in your store prior to making a purchase, whether from your showroom, with a local competitor, or even online with a competitor? This is important on so many fronts, especially because millennials comprise the largest generation of furniture buyers today. But more importantly, for any local furniture store, it’s critical to know how to get a consumer from this or any other generation to your showroom and get them to buy from you. 

This is why Cox Media brings you the “Advertise Smarter in 2017” graphic for local furniture stores (see below). It’s designed to help you understand how different customers may find you today, but also gives insight as to how your competitors may reach them while they are in your showroom. Take a moment and scroll through – everything you see below is meant for even the smallest of local furniture stores looking to get more business (today!), with a few great ideas to help get you started. There are a few stats that could be the difference in getting a few more people to touch, feel and then purchase the furniture displayed in your showroom.