Home Improvement: The Right Marketing Mix Hits Home

08.07.2017 Cox Media

Home Improvement Advertising

You are in the Home Improvement business. Whether you remodel or repair, the question you and your competitors are constantly facing is – “How do I get more bids for my services right now?” And like many of your competitors, you may find yourself deciding upon a sea of advertising vehicles for the Home Improvement industry, many of those vehicles new to you.

Perhaps you currently advertise the ways you see your competitors do on TV, radio, billboards, even checking out their online reviews. But did you realize there are things they are doing that you cannot see? 

This is why Cox Media brings you the “Advertise Smarter in 2017” graphic for Home Improvement companies (see below). It’s designed to help you understand how different customers may find you today, with a few ideas to help get you started.  Take a moment and scroll through – everything you see below is meant for even the smallest of local Home Improvement companies looking to get more business (today!).

Home Improvement Infographic


So, what’s next? Use the link below to benchmark your local marketing and advertising strategy against what’s currently driving business your industry. Your responses to four key questions will create a personalized journey through this interactive experience, helping you better identify ways to gain new customers in your community. 

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