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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
2023 Q3 Sports Preview
Summertime is practically here, and for sports fans and advertisers, Q3 has…
Choosing the Right Media Partner: 5 Factors to Consider
No growing business can operate in a vacuum. Even a small local…
The Ultimate Video Influencer: How TikTok is Shaping Video Ad Standards
For proof of TikTok’s clout as an innovative video platform, look no…
Understanding The Value of Marketing Technology as a Local Chain Owner
When expanding your chain business, inefficiency is a direct threat to your…
The Pulse on Programming: July 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
Client Success: Increasing Seasonal Engagement and Sales for Georgia Tractor Dealership
For businesses that serve a niche audience, targeted campaigns are essential to…
Audience Insights: The Dynamic Duo of Linear TV & Streaming
Throughout my lifetime, numerous writers, directors, producers, and actors have put their…
New Rules, New Viewers: Checking the MLB Viewership Scoreboard
During the long days of summer, I can think of nothing better…
The Professor’s Perspective Episode 4: Potential in Advertising
Advertising potential is traditionally correlated with reach. In this episode of The…