Insights
Featured Post
A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
Popular Posts
1/3
Filter By:
Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Top Consumer Trends in Video Consumption: Takeaways for Your Advertising Strategy
Today’s businesses have many different video advertising options to choose from—and more channels and wrinkles are being added almost constantly.
Diversity, Equity and Inclusion for Your Local Business
Over the past few years, widespread social efforts to improve equality and representation have extended their influence into the business world.
Client Success: Driving Inbound Phone Calls for Residential Pool Construction and Renovation
A local residential pool construction business wanted to increase interest in its services and with the right advertising tactics, it succeeded.
Consumer Spending Outlook for 2022 Tax Refunds
This year will bring drastic changes to how consumers spend their tax refund money. Here’s a look at how these trends might affect local businesses.
Advertising Tips for Home Services Businesses During “Spring Cleaning” Season
As temperatures warm, many homeowners find themselves ready to take up a variety of tasks related to home maintenance and improvement.
Audience Insights: A Starting Five of Facts About Female Sports Fans
This installment of our Audience Insights series focuses on five findings that can help marketers better understand and engage with female sports fans.
Behind the Screens: Meet Senior Marketing Communications Specialist Pam Clarke
There’s a lot of teamwork that goes into every client relationship and campaign. In this post, we speak with one of our Marketing Specialists.
6 Proven Media Tactics for the Legal Industry
Consumers looking for a lawyer or other legal services are influenced by many factors during their search – including different media tactics.
Client Success: Promoting a One-Stop Med Spa Shop to Select Local Audiences
A local med spa wanted to increase its brand visibility in a competitive market and with the right advertising tactics, it succeeded.