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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
How Google’s Ad Policies Affect Your Local Business’ Advertising Strategy
This increased focus on eliminating bad ads is good news overall for small businesses, but the safeguards in place to support ad safety can also complicate your own business advertising efforts.
Audience Insights: TV Measurement Path “Paved With Good Intentions”
With 2022 on the horizon, data and analytics certainly play an increasingly important role in helping advertisers frame up the fragmented video landscape.
6 Landing Page Best Practices for Your Local Business’ 2021 Ad Campaigns
As digital marketing campaigns and strategies evolve and adapt to new opportunities and trends, landing page best practices have also changed.
Client Success: Increasing Foot Traffic for a Local Furniture Retailer
A local furniture retailer wanted to increase foot traffic, and with the right advertising tactics, it succeeded.
Recruiting Checklist: I Have Applicants, Now What?
As you audit and upgrade your recruiting methods, use this checklist to build a recruiting strategy to convince top talent to join your organization.
Search Engine Marketing and the Myth of Endless ROI: Tips to Avoid Diminishing Returns
If you ignore the risk of diminishing returns, you’re likely setting up your ad strategy to underperform.
How to Survive the ‘Delta Economy’: 4 Tips for Small Business Success
Economic experts say supply chain slowdowns and labor shortages are signs that the so-called “Delta Economy” is here for a lot longer than we anticipated.
Small Business Snapshot Survey: Local Businesses See a Bright Future Ahead
After a challenging year-and-a-half spent navigating the challenges of the pandemic, the future is bright—and small businesses see opportunities for growth ahead.
Preparing Your Local Business for the Holiday Shopping Season
Retailers should be proactive not only in advertising their holiday sales early, but also stocking up on inventory to meet holiday season customer demand.