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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Client Success: Increasing Referrals to a Local Attorney Office
A local attorney office wanted to increase referrals, and with the right tactics – and the help of Cox Media’s data-driven advertising insights – it succeeded.
Audience Insights: Nielsen Says BBO Is a Go…Again!
Nielsen announced that BBO integration in metered markets is being pushed back to January 2022. We met with our Director of Linear & Audience research to help put this delay into perspective.
Your Advertising Checklist for Google, Amazon, Facebook & Instagram
Some ad platforms require advertisers to meet certain standards before running ads. Review this checklist to avoid violating any policies.
3 Display Advertising Best Practices to Maximize Your ROI
Whether used for building brand awareness or as part of a retargeting strategy, display advertising can be a cornerstone of your advertising success.
Advertising for Solar Companies: 5 Tips to Drive Connections and Conversions With Local Customers
For solar companies and consumers alike, there’s growing pressure to convert new clients and install residential solar panels sooner rather than later.
The Pulse on Programming: October 2021 Preview
There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.
How to Keep Customers Happy During Labor Shortages and Other Disruptions
While labor and supply chain disruptions are a threat to your business, it’s possible to maintain strong customer satisfaction in spite of a disrupted customer experience.