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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
TV Attribution with Cox Media
Having access to the right data is critical when making marketing decisions. Here’s a look at how you can ensure your television ads are making an impact.
Clear to Close: 4 Advertising Tips for Mortgage and Lending Services
A strong 2021 housing market means promising business opportunities for mortgage and lending businesses.
2 Steps to Lowering Your Cost-Per-Lead as a Home Services Business
The cost to generate a single lead in the home services industry is far too high. Here are two steps you can take to lower that cost and increase business.
Client Success: Increasing Survey Completion for a Government Census
A government agency was looking to increase survey responses and with the right advertising tactics, they succeeded.
Advertising for Government Agencies: 4 Tips for Success
From public health campaigns to tourism advertising, local government agencies depend on ad campaigns as a critical channel for communicating with the public.
How Advertising on Streaming Services Can Help Your Business Connect with More Customers (Including ‘Cord-Cutters’)
With many consumers accessing OTT content on a regular basis, the question of how to advertise on streaming services is critical for local businesses.
7 Key Digital Trends For Government Agencies
From public health announcements to tourism campaigns, be sure you are connecting with your constituents through smart, data-supported advertising decisions.
Advertising for Elective Healthcare: 4 Tips to Grow Your Medical Practice
Cosmetic surgery is enjoying a surge in popularity in the United States, for several reasons.
How to Effectively Reach Customers in a Virtual World
Here are some tips on how to advertise to get more customers, including strategies that could increase your lead conversion rates over time.