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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Advertising for Home Services: How a Multi-Channel Approach Can Lower Your Cost Per Lead
As a local home services business, it’s vital that you are maximizing your advertising budget and getting the best return on your investment.
7 Key Digital Trends for Real Estate Businesses
In a season of heightened demand, be sure you are making data-supported decisions when building your real estate advertising strategy.
Advertising for Real Estate: 3 Strategies for Success in 2021
As the real estate market gears up in 2021, here’s how your agency can generate more leads and improve your lead-to-sale pipeline.
iOS14 and the “Death of the Cookie”: How Your Digital Ad Strategy Can Thrive in a Post-Cookies Future
In recent years your ad strategy has probably factored in a digital file called a cookie. Cookies may be disappearing, but your ad strategy can still thrive.
Audience Insights: What You Need to Know About Nielsen & BBO (Broadband-Only) Homes
Nielsen, the data and analytics company best known for measuring television viewing, is moving forward with plans to integrate broadband-only (BBO) homes into its local TV measurement services throughout 2021.
Client Success: Building a Local Brand for a National Real Estate Company
To address gaps in its ad messaging, a real estate company connected with Cox Media to better position its brand in local markets.
Growing Your Business in 2021: Where Do We Go From Here?
Five insights to consider as you prepare your local business for the year ahead.
January Audience Insights: Viewers Find More Time for TV
As we look back at January 2021, there are a few TV and media consumption trends to consider.
4 Ways 2020 is Shaping Consumer Trends in 2021
As we move through 2021, it’s clear the change we all experienced in 2020 has created lasting effects on the consumer landscape.