Insights

Featured Post

Your Business + Netflix: A Game-Changing Opportunity 

Your customers are already on Netflix. Now your business can show up right there with them on one of the biggest streaming platforms in the world.   Advertising puts your brand inside a premium, high-attention environment where viewers are fully tuned in to their favorite streaming content.  And now that access to Netflix advertising is no longer limited…

Filter By:

Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses

Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…

2 Steps to Lowering Your Cost-Per-Lead as a Home Services Business

The cost to generate a single lead in the home services industry is far too high. Here are two steps you can take to lower that cost and increase business.

Client Success: Increasing Survey Completion for a Government Census

A government agency was looking to increase survey responses and with the right advertising tactics, they succeeded.

Advertising for Government Agencies: 4 Tips for Success

From public health campaigns to tourism advertising, local government agencies depend on ad campaigns as a critical channel for communicating with the public.

How Advertising on Streaming Services Can Help Your Business Connect with More Customers (Including ‘Cord-Cutters’)

With many consumers accessing OTT content on a regular basis, the question of how to advertise on streaming services is critical for local businesses.

7 Key Digital Trends For Government Agencies

From public health announcements to tourism campaigns, be sure you are connecting with your constituents through smart, data-supported advertising decisions.

Advertising for Elective Healthcare: 4 Tips to Grow Your Medical Practice

Cosmetic surgery is enjoying a surge in popularity in the United States, for several reasons.

How to Effectively Reach Customers in a Virtual World

Here are some tips on how to advertise to get more customers, including strategies that could increase your lead conversion rates over time.

6 Key Digital Trends For Elective Healthcare

In a season of heightened demand, be sure you are making data-supported decisions when building your elective healthcare advertising strategy.

Client Success: Increasing Patient Volume for a Local Medical Spa

A local medical spa wanted to increase patient volume and with the right advertising tactics they were able to do just that.