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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
The Power of Programming on Cable TV: How Current TV Viewership Trends Can Benefit Your Business
One of the greatest benefits of cable TV advertising has always been the niche audiences those cable TV channels attract.
3 Advertising Tips for Outdoor Activity Businesses and Gear Providers
Interest in outdoor activities is surging. Here’s how your business can grow its customer base.
Political Advertising in 2020: 4 Ways to Grow Awareness for Your Campaign
Because of its reach and targeting capabilities, cable TV is a strong option for political advertising as it helps you reach voters as they tune in to their favorite programming.
Reopening Your Business: How (and What) to Tell Your Customers
To win over anxious shoppers, businesses may need to create new mechanisms to incentivize in-store shopping and in-home service requests.
April Audience Insights: With More Americans at Home, TV Trends Up, Basketball Bounces Back & Streaming Surges
While decreased travel time meant less exposure to radio, billboards, and other out-of-home media, Americans accelerated their in-home media consumption.
Advertising for Cleaning Services Businesses: Addressing New Customer Demands
Now more than ever, the average consumer is hyper-aware of the importance of proper sanitation.
How to Connect with Your Customers Using Video in 2020
Video has become a cornerstone of successful marketing and advertising for small businesses.
3 Ways to Keep Your Local Business Ahead of the Curve (As You Work to Help Flatten it)
Regardless of your level of preparation prior to the recent public health crisis, your advertising strategy doesn’t have to sit on the sideline during this period of disruption.
Benchmarking Study: 6 Key Takeaways for Financial Services Businesses
Our survey of financial services businesses found that most of these objectives and goals are built around two stages of the funnel: reach and conversion.