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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Back to Business Playbook
Cox Media’s ‘Back to Business’ playbook outlines messaging and marketing strategies for local businesses.
Automotive Advertising Update: How to Engage Consumers as Auto Sales Recover
As auto businesses across the country start to reopen, they are in need of a revised advertising strategy that accounts for shifting shopper behaviors.
The Best Way to Reach Modern TV Audiences: TV Everywhere & Your Local Business
Whether your own target audience prefers live TV shows or on-demand streaming content, TVE gives you access to both.
The Summer of Staycations: Connecting with Local Consumers This Summer
This summer’s “staycations” may be uncharted waters for travelers and local businesses, but it also presents an opportunity to re-energize local economies.
May Audience Insights: After Astronomical April, May Brings More Moderate Growth for TV and Video
After an atypical April that drove astounding audience growth across the television and video landscape, May marked another month of elevated viewing.
4 Advertising Tips for Law Firms & Legal Services Providers
If you’re trying to put together a marketing and advertising strategy in a pinch, here are four strategies that could help your legal services business stand out.
Cable Sports Snapshot: What We Know Today
Cox Media’s Cable Sports Snapshot What We Know Today [Updated 8/18] As fans anxiously await the return of live sports, professional, amateur and college sp
Recruitment Reimagined: 5 Tips for Hiring During a Crisis
Recruiting new hires during an ongoing crisis is possible, but it requires a shift in your recruitment and vetting strategies.
The Power of Programming on Cable TV: How Current TV Viewership Trends Can Benefit Your Business
One of the greatest benefits of cable TV advertising has always been the niche audiences those cable TV channels attract.