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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
August Audience Insights Part 2: TV Sports Come Back into Focus
As TV sports resurface, audiences are responding by tuning in more than ever.
Three Tips for Building a Nimble Sports Advertising Strategy
With the power of sports advertising, you can reach a highly-engaged audience.
Tutoring Services: How to Meet Increasing Demand as Many Students Transition to Online Learning
As a tutoring company, you have an opportunity to win the trust of your customers by addressing their concerns during these abnormal circumstances.
August Audience Insights Part 1: Conventional Wisdom & Cable TV Takeaways from the RNC and DNC
Cable news networks emerge from DNC and RNC coverage with a clear viewership victory.
Marketing Ideas for Roofing Companies During Hurricane Season
Experts had predicted 2020 would be a bumper year for hurricanes in the United States, and those forecasts have held true.
Marketing for Higher Education: Tips for Increasing Enrollment During a Pandemic
With the right digital advertising strategy, your educational institution can increase enrollment.
Navigating Election Season Advertising Chaos: 4 Tips for Small Businesses (Hint: You Can Still Reach Your Customers)
There are certain steps your business can take to minimize the fallout stemming from the political ad season without disappearing from the ad landscape.
July Audience Insights: TV Viewing Time Ticks Up, Cable Doubles Up Broadcast
Here are five key findings from our analysis of audience data specific to the Cox video footprint.