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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
How to Reach the Sports Viewer, Even When Live Events are Postponed or Cancelled
Even though the cancellation of sports events brings dramatic changes to the overall sports landscape, it doesn’t mean businesses have no way to reach an engaged sports audience.
“Staying in” with Your Customers: Media Consumption on the Rise
Here’s what’s happening with media consumption habits – and how your business can meet consumers where they are (especially when they’re not “going” anywhere).
How to Support and Grow Lasting Relationships During Times of Uncertainty
As a local business, here’s what you can do now to build trust that lasts through even the hardest of times.
Advertising Your Business During an Economic Downturn
Here are three reasons why it’s smart to stick to your advertising strategy in the face of economic uncertainty.
Advertising Your HVAC Business in 2020 & Beyond
Looking for ways to jump-start a fresh approach to HVAC advertising? Here are some of the top trends and opportunities to keep in mind.
Advertising ROI: How Do I Know if My Ads are Working?
Making sense of your local business’ advertising ROI doesn’t have to be complicated. Here’s a look at how small business advertisers can study ROI and evaluate the value of their ad strategy.
Geotargeting: Everything a Local Business Should Know
Here’s a comprehensive look at how, when and where to use geotargeting in your advertising strategy.
Tapping into the Power of Live Sports: How to Reach an Engaged March Madness Audience
Here’s a look at how to reach an engaged March Madness audience through TV and online advertising.