Insights

Featured Post

How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It

03.04.2026

Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…

Oct 31

Meet the Team

Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Oct 17

Digital Advertising

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses

Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

Oct 15

Cable TV Advertising, Media Consumption

Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…

Feb 21

Sports

Tapping into the Power of Live Sports: How to Reach an Engaged March Madness Audience

Here’s a look at how to reach an engaged March Madness audience through TV and online advertising.

Feb 19

The Power of Social Advertising for Small Businesses

While building an organic social media presence is a great first step, social advertising can be a cost-effective, high-value option for extending your brand’s reach and engaging your customer base in a more direct way.

Feb 13

General Advertising

Frequency Matters: The Importance of Multiple Customer Engagements & Finding the Right Advertising Mix

Successful advertising is all about executing a strategy that targets specific goals, which can vary depending on the current state of your business and the makeup of your target audience.

Feb 6

General Advertising

How an All-in-One Media Partner Can Simplify Your Advertising Efforts

When you’re a small business, it doesn’t make sense to overwhelm yourself or your staff with the daily demands of advertising. Consider an all-in-one approach to make better use of your business resources.

Sep 25

Healthcare

Dental Advertising Ideas to Get More Patients

You’re a dental professional —not an advertising professional, right? Here are some full proof ways to start advertising your dental practice to get more patients.