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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign
Programmatic video coupled with TV drives best results; programmatic
Rentrak and Kantar Partner to Integrate Retail Purchase Data and TV Viewing Information for TV Planning, Targeting and Measurement
Rentrak and Kantar partner to integrate retail purchase data and TV viewing information; programmatic
Turbo Tax Becomes First Programmatic Ad Buyer on ESPN’s SportsCenter
ESPN has sold its first programmatic ad for “SportsCenter”
TV Audience Buying Is Only Half the Story [Breaking News]
Programmatic TV is half audience buying, half technology automation
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress [Breaking News]
The sale of TV advertising is about to go a lot more programmatic; Ad buyers can target Cox viewers in 2015 with AudienceXpress
SpotXchange Cooks Up Programmatic TV Initiative [Breaking News]
SpotXchange hires Randy Cooke to the post of vice president of programmatic TV; brings more web-style automation to buying and selling of TV advertising
Why Yahoo Might Want to Go Holiday Shopping For Programmatic TV Tech [Breaking News]
Yahoo considers programmatic TV acquisitions
ESPN Tests the Waters in Automated Ad Sales — News Digest [Breaking News]
ESPN embraces programmatic TV with SportsCenter; ads bought via web
Magna Global Partners With Cox Media, AudienceXpress for Programmatic TV [Breaking News]
Cox Media, Magna Global and AudienceXpress partner for programmatic advertising